Campaign audit in Direct

  • Analysis of the effectiveness
    of existing advertising campaigns
  • Identification of improvements
    and optimization opportunities
  • Developing personalized
    strategies to increase conversion
Discuss the project

Achieve Maximum Results with a Yandex.Direct Campaign Audit!

Our Yandex.Direct campaign audit service enables a deep and comprehensive analysis of your advertising strategy. Our experts will analyze your current campaigns, identify problem areas, and provide specific recommendations for optimization. Improve the effectiveness of your advertising activities, reduce costs, and increase conversions with our professional audit!

Our specialists carefully examine your campaign data to provide a clear overview of your current performance and the most effective ways to improve it. Boost your advertising effectiveness today!

Oleksiy Petrivskiy
Sales Department Project Manager

When conducting an audit, we:

01
Review statistics for current campaigns

Analyzing your current campaigns will help you assess their effectiveness and results. We will look at key metrics such as CTR, conversions, costs, and ROI. We will identify successful and ineffective aspects for further optimization.

02
SWOT analysis of advertising strategies

We will analyze the strengths, weaknesses, opportunities, and threats of current advertising strategies. We will assess which strengths can be maximized, which weaknesses can be eliminated, which opportunities can be exploited, and how to minimize threats.

03
Target audience and competitor research

We will study the preferences, behavior and needs of the target audience. We will also conduct an analysis of competitors, identify their strengths and weaknesses. This data will help determine advantages and develop unique offers.

04
Preparation of a detailed report with recommendations

We will create a detailed report that includes statistical analysis results, SWOT analysis, and conclusions on the target audience and competitors. Based on this information, we will provide recommendations for optimizing current strategies and developing new approaches to increase campaign effectiveness.

Examples of our work

Blue collection
WEB ДИЗАЙН
Feron – A Convenient Marketplace for Partners
WEB ДИЗАЙН DIGITAL SUPPORT
VIVO
WEB

Cost depends on:

01
Campaign size and number of ad groups

The larger the volume of advertising campaigns and groups, the more difficult it is to analyze their effectiveness, which can increase the cost of the audit.

02
The level of complexity of market analysis and research

If a more in-depth analysis of market trends and competitors is required, it may take more time and effort from specialists, which will affect the cost.

03
Required order fulfillment speed

If a client requires an urgent audit, urgent resource engagement and task prioritization may be required, which increases the cost.

04
Level of personalization and additional client requests

If a client has specific requests and requires an individual approach, this may result in additional costs to adapt the audit to their needs.

What work we do

Серый красный
  • - Разработка прототипа
  • - Наполнение контентом
  • - Подготовка контента
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Stages of the audit process

01
Preliminary analysis and collection of information about campaigns
At the beginning of the project, we conduct a thorough analysis of current campaigns and collect the necessary information for further work.
02
Keyword and audience research
We conduct in-depth research into the keywords most suitable for advertising campaigns and understand the target audience.
03
Ad and landing page analysis
We carefully analyze current ads and landing pages to determine their effectiveness and possible improvements.
04
Evaluation of performance indicators and ROI
We evaluate key performance indicators of companies and calculate return on investment (ROI) for the client.
05
Comparison with competitors and industry best practices
We conduct comparative analysis with competitors and study best practices in the industry to identify possible advantages.
06
Generating a detailed report with recommendations
We prepare a detailed report that includes our findings and recommendations for campaign optimization.
07
Discussing results with the client and answering questions
We discuss the audit results with the client, clarify their wishes, and answer all questions that arise.
08
Making adjustments and optimizing the campaign as needed
We make the necessary adjustments and optimize the campaign, taking into account the client's recommendations and wishes.
09
Post-audit client support and advice
We provide support to the client after the audit is completed and advise him on all issues related to advertising campaigns.
10
Monitoring changes and reporting on achieved results
After making changes, we continue to monitor the campaign and provide the client with regular reports on the results achieved.