(097) 619-4640
support@jetbit.pro
Project Request
(097) 619-4640
support@jetbit.pro
Project Request

VivaFama

The online store offers modern digital hearing aids from leading manufacturers — including Phonak, Oticon, ReSound, Bernafon, Widex, Signia (Siemens), Unitron, and others — for children, young adults, and seniors, with delivery across Moscow and throughout Russia.

Task

Our goal was to create a user-friendly and secure website for a hearing aid dealer, and fully integrate the product catalog with 1C — all within a one-month deadline and a limited budget.

Result

After carefully evaluating several vendors, VivaFama chose us to deliver the project. We focused on building a website that meets high standards of usability and security, while ensuring seamless integration of the product catalog with 1C.

This case highlights the key stages and nuances of developing an e-commerce platform for a specialized niche.

Key Features of Developing a Hearing Aid Online Store

In a market dominated by large marketplaces like Ozon and Wildberries, specialized online stores remain vital for niche segments. Selling hearing aids through general platforms is often impractical, so for VivaFama, it was critical to create a site that meets modern standards:

  • A user-friendly interface, comparable to market leaders
  • High functionality, including smart filters
  • An emotionally engaging design aligned with brand values

Development Stages

1. Design
To stay within budget, we selected a premium ready-made template and customized it for the VivaFama brand. The visual identity is based on soft blue and light blue tones, associated with care, trust, and professionalism — used consistently across the interface and brand elements.

Design features:

  • Simple, intuitive navigation
  • Two primary colors to clearly separate blocks and sections
  • Clean, legible typography for comfortable reading

2. Technical Development

  • Set up a staging server with CMS installation and configuration
  • Filled static pages with content
  • Configured the product catalog with smart filtering
  • Updated branding: added logo and corporate colors
  • Added complete company contact information

3. Pre-Launch Preparation

  • Defined site structure: created sections and pages
  • Integrated online payment systems
  • Developed fully responsive layouts for all devices
  • Conducted basic SEO optimization

4. 1C Integration
Enabled full automation of catalog and order management:

  • Smart filters and product properties configured
  • Modules for pricing, orders, and inventory management implemented
  • Real-time sync of order data and delivery statuses established

Result

We delivered a modern, professional online store that:

  • Meets marketplace-level standards for usability and functionality
  • Offers intuitive navigation with smart filters and clear segmentation
  • Serves as a powerful tool for customer acquisition

The client received a fully functional website tailored to their business needs and target audience — delivered on time and within budget.