Task
Create a website in Russian and English about apartment and office renovation. The primary target audience is expatriates, not local residents. Therefore, a Serbian language version was not developed. Next, using on-page and off-page optimization, the site needs to be promoted to the top-5 of Google's search results for queries such as "Apartment renovation in Belgrade", "Apartment renovation in Novi Sad", and related keywords.
Brief Technical Specification
Website Sections
- Home Page — a landing or lead generation page featuring a renovation cost calculator, work examples, company benefits, customer reviews, and contact information.
- Services Page. A summary page displaying cards for different services.
- Service Detail Page. Contains the service name, pricing, photos, and description.
- Portfolio. A summary page showcasing project cards with repair costs and timelines indicated.
- Project Detail Page. Brief information about the renovation project: cost, duration, location. The main focus is a photo gallery with convenient full-screen viewing.
- Contacts. A page with all available communication methods.
- A floating widget for an online chat and quick messaging via messengers in the bottom right corner.